NFL

American Football
Sponsorship & Marketing

The North America arm of Japanese automotive manufacturer Nissan has reaffirmed its commitment to the Tennessee Titans by acquiring naming rights to the NFL franchise’s new stadium.
American Football
Media

The NFL Game Pass direct-to-consumer service is to be made available as a Primetime Channel on YouTube in both Germany and the UK following a deal struck between DAZN and the Google-owned streaming giant
Sponsorship & Marketing

The San Francisco 49ers has claimed a National Football League first, after unveiling Mexico's Foliatti Casino as its first casino partner as part of the NFL's international commercial programme
American Football
Sponsorship & Marketing

Japanese car company Toyota and the National Football League (NFL) have announced a multi-year sponsorship agreement that ends the league's search for an official automotive partner.
American Football
Media

IMG has been awarded a three-year contract to exclusively manage the National Football League’s media rights in over 30 countries across Europe and Asia from 2024 onwards.T
American Football
Sports Betting

Genius Sports is to leverage its landmark betting video and data rights contract with the National Football League by launching streams that allow customers to place bets within a live video player and…
Multiple Sports
Sponsorship & Marketing

Sports and entertainment company Legends Hospitality is ‘in talks’ to finance the potential acquisition of US venue and events management company ASM Global in a deal that could create a massive global pla…
American Football
Media

NFL action will continue to be shown in France by beIN Sports after the pay-television broadcaster struck a new deal that allows it to show extra programming
American Football
Industry Moves

Sports and entertainment executive search firm Nolan Partners has hired Darius Walker as partner to lead its Sports Performance Practice in North America – a role that includes executive searches for h…
American Football
Media

American football’s NFL has another new free-to-air broadcast home in France after M6 acquired the rights in a three-season deal.
American Football
Sponsorship & Marketing

Health insurance operator Highmark Blue Cross Blue Shield of Western New York will continue its stadium naming rights relationship with the Buffalo Bills when the NFL franchise moves to a new build in…
American Football
Events

Frankfurt has been selected to host both of Germany's National Football League fixtures in the 2023 regular season, the NFL announced today (Wednesday)
American Football
Fan Engagement

The National Football League (NFL) has hired agency Horizon Media to lead its global media strategy, planning, activation and measurement
NFL
Media

A U.S. judge has ruled that the National Football League must face a $6bn (€5.6bn) class action lawsuit alleging the league unlawfully limited the amount of games shown and drove up the cost of its Sunday Ticket package. 
American Football
Sports Betting

Global sports merchandising company Fanatics has made its first official entry into the legal sports betting market by opening a retail sportsbook at FedExField, home of NFL franchise the Washington Commanders
NFL
Technology

Global technology company HCLTech announced that it has been named an official cornerstone partner of New Jersey’s MetLife Stadium and digital transformation partner of the National Football League’s New…
NFL
Sponsorship & Marketing

The National Football League (NFL) UK has announced a new sponsorship deal with a Florida-based tourism board ahead of the NFL London Games
NFL
Media

TV4 Media, the Telia-owned broadcaster, has acquired rights to show the National Football League in Sweden and Finland for three seasons, from 2022 until the Super Bowl in February 2025