LaLiga

Football
Industry Moves

Oscar Mayo is leaving his role as executive director of LaLiga to join Atlético Madrid, one of the Spanish league's powerhouses.
Football
Industry Moves

Spain's LaLiga has promoted its commercial and marketing director Jorge de la Vega to the position of deputy executive general director
Football
Governance

The Uruguayan Professional League (Lufpro), the entity aiming to take over the running of the top domestic league from the Uruguayan Football Association (AUF), has received a boost to its cause by signing…
Football
Media

South American sports marketing agency 1190 Sports has further widened the international presence of Campeonato Brasileiro Série A, the top division of Brazilian club football, by agreeing distribution deals in France and Spain with DAZN and LaLiga, respectively.
Football
Events

Globe Soccer, the organisation behind Dubai's prestigious Globe Soccer Awards, has signed a landmark five-year agreement with Spain’s LALIGA.
Football
Sponsorship & Marketing

Saudi Arabia has extended its reach further into world football, with a major global sponsorship deal with Spain's LaLiga and a development partnership with the Oceania Football Confederation the latest projects announced today (Thursday).
Football
Sponsorship & Marketing

LaLiga North America has signed a three-year extension with telco Verizon in a United States exclusive deal
Football
Media

Now TV, the pay-television arm of Hong Kong Telecom and its parent company PCCW, has renewed its LaLiga rights as part of a new three-year deal with the Spanish football league
Football
Media

LaLiga is stepping up its efforts in the United States as it enters its third season with broadcaster ESPN by adding more content and events in English and Spanish. ESPN entered into a $1.4bn (€1.3
Football
Finance & Law

LaLiga, organising body of the top two divisions of Spanish club football, has reported a profit of €12.1m for the 2022-23 season after revenues rose to almost €2bn.
Football
Media

LaLiga’s channel for public establishments, LaLiga TV Bar, has acquired exclusive hospitality rights for Uefa club competitions from 2024-25 to 2026-27, beefing up its content offering and supplementing t…
Football
Host Broadcast & Production

Clubs in Spain’s LaLiga have voted in favour of a new parameter to be included in the league’s ‘audience recognition’ criteria that will consider knowledge and awareness of a club among fans. LaL
Football
Media

Pay-television operator SCTV has acquired exclusive rights in Vietnam to Spain’s LaLiga for five seasons, up to and including 2027-28.
Football
Media

LaLiga, organising body of the top two divisions of club football in Spain, has acquired exclusive domestic rights to South American club competition the Copa Libertadores to showcase on its streaming…
Football
Sponsorship & Marketing

Spain’s LaLiga has signed a sponsorship agreement for the Latin American region with the national airline carrier Iberia.
Football
Sponsorship & Marketing

LaLiga’s new title sponsorship agreement with EA Sports will improve its ability to engage new fans and allow it to pivot to a more “qualitative” sponsorship approach, according to Jorge de la Vega, comme…
Football
Finance & Law

LaLiga, organising body of the top two divisions of Spanish club football, has received its third payment, worth €482m ($526m), from private equity firm CVC Capital Partners in line with an agreement s…
Football
Media

LaLiga is set to be shown by streaming services only in Japan from next season, after securing a new rights agreement with U-Next and a renewal with DAZN