ESPN views commercial-free strategy as ‘differentiator’ in bid to keep US Formula 1 rights

ESPN has monetized its Formula 1 coverage in the United States thanks to a presenting sponsorship deal with Mother's Polish
ESPN has monetized its Formula 1 coverage in the United States thanks to a presenting sponsorship deal with Mother's Polish
John Suchenski, ESPN's director of programming and acquisitions, tells SportBusiness the strategy behind the sports network's efforts to keep hold of highly prized Formula 1 rights in the United States. Bob Williams reports.

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