National Hockey League (NHL)
TNT Sports to show NBA, NHL, US Soccer games at Cosm’s immersive venues
Technology and entertainment company Cosm and pay-TV broadcaster TNT Sports have announced a multi-year deal for Cosm to produce and present live sporting events from TNT in immersive 8K+ at its planned…
NHL extends global deal with Fastenal
The National Hockey League (NHL) has extended its agreement with global supply chain solutions and industrial distribution company Fastenal in a multi-year deal
NHL, NHLPA extends longstanding Enterprise sponsorship
The National Hockey League and National Hockey League Players' Association have extended car rental company Enterprise's North American sponsorship in a multi-year deal
NHL sponsor BioSteel files for bankruptcy protection
Canadian sports drink BioSteel, a sponsor of the National Hockey League (NHL), has announced that it has sought and obtained "an initial order for creditor protection from the Ontario Superior Court of…
NHL considers digital ad board changes after fan complaints
The National Hockey League is considering making changes to its digitally enhanced dasherboards (DED) after complaints from fans during the technology's debut season in 2022-23
NHL engages MVP Index for dasherboards programme
The National Hockey League has announced that sponsorship analysis platform MVP Index will become the league’s strategic partner for valuation and asset measurement of its Digitally Enhanced Dasherboards (…
NHL adds Presidio sponsorship, tech for NHL Draft app
The National Hockey League has added global digital services and solution provider Presidio as the league's official technology innovation partner in a multi-year, North American partnership deal
NHL’s Anaheim Ducks sign first-ever jersey sponsor
The National Hockey League's Anaheim Ducks have announced a three-year deal with Western National Property Management that will see the company's logo on the team's home and alternate jerseys
NHL’s Bettman commits to Arizona, updates on Ottawa Senators sale
National Hockey League commissioner Gary Bettman has said that the league is committed to keeping the Arizona Coyotes in Arizona after voters in Tempe rejected a referendum for a new arena
NHL’s Coyotes’ $2.1bn arena plan rejected in vote
The National Hockey League's Arizona Coyotes' plan to build a new arena in Tempe, Arizona, is in limbo after voters rejected the plan
ServiceNow, NHL sign North American partnership
Workflow company ServiceNow has announced a multi-year North American partnership with the National Hockey League, enhancing gameday operations, employee productivity, and supporting new connected fan…
Reynolds out of running for NHL’s Senators ownership
Actor and Wrexham AFC owner Ryan Reynolds is reportedly out of the running for the Ottawa Senators ownership in the National Hockey League
Scripps lands local broadcast deal with NHL’s Golden Knights
The National Hockey League's Vegas Golden Knights have signed a multi-year deal with Scripps to air games on local station KMCC-TV
NBA, NHL Playoff first rounds enjoy viewership spikes
The first rounds of the National Basketball Association and National Hockey League playoffs have drawn major increases in viewership on Warner Bros. Discovery and Disney-owned platforms ESPN and ABC
Snoop Dogg joins Sparks’ Senators bid
Hip-hop artist and entrepreneur Snoop Dogg has announced on Instagram that he has joined Los Angeles-based businessman Neko Sparks' bid to buy the National Hockey League's Ottawa Senators
NHL launches metaverse experience on Roblox
The National Hockey League has announced that it is launching a metaverse experience called NHL Blast on global immersive platform Roblox
Record number of sponsors for NHL Stanley Cup Playoffs
A record number of partners are activating during the National Hockey League's 2023 Stanley Cup Playoffs, with more than 36 sponsors involved
US leagues, networks launch alliance to promote responsible betting ads
Top American sports leagues and broadcasters NBCUniversal and Fox have formed an alliance to promote responsible approaches toward sports betting advertising