Marketing
Warriors revealed as most popular NBA team online in China
China-based sports digital consultancy and marketing platform Mailman has today (Wednesday) released its NBA Red Card report, which analyses the online influence of the basketball league in China
Faking It: Neymar, Gillette and the Sponsored Apology
It’s the last Sunday of July, 2018.
M&C Saatchi Sport & Entertainment pens deal with Premiership Rugby champions
Saracens has entered into a strategic partnership with the M&C Saatchi Sport & Entertainment agency as it prepares to defend its English Premiership rugby union crown in the 2018-19 season
WePlay to promote Ryder Cup
Sports marketing agency WePlay has strengthened its relationship with golf’s European Tour by expanding its brief to cover the upcoming Ryder Cup.
It’s a woman’s world: Marketing the ICC Women’s World Cup
Sachin Tendulkar employed as an ambassador to grow the women’s game
Ticket ballot creates sense of demand outstripping supply
Advertising campaigns are not women-specific
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Social Media and Sport in China
China’s unique platforms – an introduction to the Chinese social media landscape...