NBA 2K League shakes up structure to better connect with online gaming community

NBA 2K League president Brendan Donohue (Credit: Getty Images)
NBA 2K League president Brendan Donohue (Credit: Getty Images)
NBA 2K League president Brendan Donohue tells SportBusiness why 3v3 tournaments and open qualifiers can help transform the National Basketball Association's esports property. Bob Williams reports.

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