British Cycling

Cycling
Sponsorship & Marketing

The Tour of Britain cycling race is at risk of being cancelled after British Cycling alleged race promoter SweetSpot owes hundreds of thousands of pounds in unpaid race licence fees.
Road Cycling
Sponsorship & Marketing

Cycling’s Tour of Britain has signed up a ‘Points Jersey Partner’ in the form of holiday cottages and luxury homes provider, cottages.com, but has yet to confirm a title sponsor for this year’s race. The
Cycling
Sponsorship & Marketing

British Cycling has announced two new long-term commercial partnerships with travel specialists Destination Sport Travel and Sportive Breaks.
Cycling
Industry Moves

Jon Dutton, who served as chief executive of last year’s Rugby League World Cup in England, has been named chief executive of British Cycling.
Cycling
Industry Moves

British Cycling has announced the departure of chief executive Brian Facer amid growing questions over the governance of the organisation and criticism of a sponsorship deal with oil and gas company Shell
Cycling
Sponsorship & Marketing

Shell UK has signed an eight-year deal to become an Official Partner of British Cycling in an agreement that starts this month and ends in 2030
Multiple Sports
Events

The UK government will pledge £30m (€36m/$41m) to support bids to host the 2025 Women’s Rugby World Cup and the 2026 Tour de France Grand Départ. T
Cycling
Sponsorship & Marketing

British Cycling will retain global bank HSBC as a sponsor for another year after signing a new contract
Cycling
Events

The Tour of Britain has become the latest cycling event hit by Covid-19, with this year’s edition being cancelled and rescheduled for 2021.
Cycling
Sponsorship & Marketing

Global bank HSBC has exercised a break clause in its main sponsor contract with British Cycling
Cycling
Sponsorship & Marketing

SweetSpot, the organisers of UK cycling’s Tour of Britain, Women’s Tour and Tour Series, will be seeking a rights fee uplift from a new title partner across all three events after the exit of Ovo Energy thi…
Cycling
Business

The British Cycling governing body has appointed Julie Harrington of the English Football Association (FA) as its new chief executive.
Cycling
Sponsorship & Marketing

Matt Cutler looks at whether the ‘societal partnership’ between HSBC and British Cycling could become a new model for the NGB brand proposition.
Cycling
Sponsorship & Marketing

National governing body British Cycling tells Kevin Roberts about the attributes it is looking for in a new commercial partner.

Cycling
Events

UK Chancellor George Osborne has revealed that the English county of Yorkshire is hoping to place a bid to host the International Cycling Union’s (UCI) Road World Championships.

Cycling

Multiple Olympic gold medallist and 2012 Tour de France winner Sir Bradley Wiggins has launched his own cycling team to assist with his preparations for the Rio 2016 Games and help to develop young British riders.

Cycling
Events

British Cycling has announced that the velodrome used during London’s hosting of the 2012 summer Olympic Games will host the second round of the International Cycling Union’s (UCI) 2014-15 Track World Cup later this year.

Cycling
Events

Plans to launch a ‘Tour of Yorkshire’ on the back of the English county’s staging of this year’s Grand Départ of cycling showpiece the Tour de France have taken another step forward.