De la Vega earns LaLiga promotion after commercial successes
Spain's LaLiga has promoted its commercial and marketing director Jorge de la Vega to the position of deputy executive general director
Brighton adds British Airways sponsorship
Premier League club Brighton & Hove Albion has signed up global airline British Airways as a sponsor
QPR signs Matrade stadium naming-rights deal amid financial challenges
English club Queens Park Rangers has signed a stadium naming-rights agreement as it bids to allay its financial difficulties
West Ham women secure latest extension with Vision Consulting
West Ham United’s women’s team has signed an extension to its sponsorship agreement with accountancy and auditing firm Vision Consulting.
Brisbane Heat adds TripADeal sponsorship
Brisbane Heat, the Australian Big Bash franchise, has signed up online travel agent TripADeal as a sponsor
Williams Racing signs THG to headline sponsor role
Formula 1’s Williams Racing has signed a deal with digital consumer brands group THG which will headline its sponsorship portfolio.
Newcastle United secures national airline as third Saudi sponsor
Newcastle United has built on its existing link to Saudia, the airline which is the national flag carrier for Saudi Arabia, with a new sponsorship agreement
EFL continues commercial streak as Carabao extends EFL Cup title deal
The English Football League (EFL) has followed its recent trend of securing major commercial extensions by signing a renewal of its EFL Cup title sponsorship contract with energy drink Carabao
Mahou San Miguel adds Liga F to Spanish football investment
Mahou San Miguel has expanded its investment in Spanish football with a deal to sponsor Liga F, the top division of women’s club football in Spain.
Puma continues F1 expansion with Williams deal
Williams Racing has become the latest Formula 1 team to sign an agreement with sportswear company Puma