ITF unveils Iberdrola as Billie Jean King Cup energy sponsor
The International Tennis Federation (ITF) has announced Spanish energy firm Iberdrola as a new sponsor of the Billie Jean King Cup
Penrith Panthers announce MyPlace as shirt sponsor
National Rugby League team Penrith Panthers has unveiled Australian smart home systems company MyPlace as its new 'Principal Partner' in a three-year deal
First Korean sponsor key to PSG’s continuing Asian expansion
Paris Saint-Germain has signed its first sponsor from South Korea, today (Thursday) announcing a two-year global agreement with bakery brand Paris Baguette
Sports Direct extends Cork GAA shirt sponsorship
Sporting goods retailer Sports Direct has announced a three-year extension of its main sponsorship agreement with Cork Gaelic Athletic Association (GAA)
Harlequins switches on Conrad Energy sleeve sponsorship
English Premiership rugby club Harlequins has announced independent utility firm Conrad Energy as sleeve sponsor
LaVita secured as IBU World Cup main sponsor, adds FIS rights
The International Biathlon Union (IBU) has announced German health food brand LaVita as a main sponsor on a three-year deal
Puma ticks sustainability boxes for St. Pauli in new kit sponsor deal
German football club FC St. Pauli has announced a new sponsorship agreement with Puma, two years after taking production of the team's kit in-house for sustainability reasons
CSM promotes Stickland to Asia regional director
The CSM Sport & Entertainment agency has announced Vicky Stickland as a new regional director in Asia
Penguins secure sponsorship extension with Indra Energy
The Pittsburgh Penguins has announced a two-year extension of its sponsorship deal with US regional utility Indra Energy
AFA continues global expansion through first European sponsorship deal with Smartsoft
The Argentinian Football Association (AFA) has added a new region to its sponsorship portfolio after signing online game software developer Smartsoft as its first European sponsor