South Korea
PFL extends with Korean rights-holder IB Sports, targets Seoul event
US-based mixed martial arts promotion the Professional Fighters League has agreed a two-year renewal of its deal with South Korean rights-holder, media group IB Sports, as it plans to stage an event in…
US-Australian investor Crest to lead $40m funding round for EASL
American-Australian investment company Crest Sports and Entertainment will be the lead investor in a new $40m (€38m) Series C fundraising round by nascent Asian basketball league the East Asia Super L…
DP World Tour, PGA Tour expand association with KPGA
The DP World Tour and PGA Tour have expanded their relationship with the Korea Professional Golfers’ Association (KPGA), with a new $2m (€1.9m) tournament to debut in the country next year.
East Asia Super League to tee up inaugural season with ‘Champions Week’ in Japan
New pan-regional club basketball competition the East Asia Super League will run a five-day competition in Japan next March as it prepares for its first full season in 2023-24
Barcelona expands with first Korean sponsor SK Enmove
Spanish LaLiga club FC Barcelona has extended and expanded its regional sponsorship deal with South Korean lubricants company SK Enmove
Barcelona renews with regional sponsor Sebang
Spanish LaLiga club Barcelona has renewed its sponsorship deal with Korean car battery brand Sebang Global Battery
FISU awards 2027 Games to Chungcheong, appoints Lewis as deputy secretary general
The International University Sports Federation (FISU) has awarded its 2027 World University Games to the South Korean region of Chungcheong, while leaving the door open for the US state of North Carolina…
MLB cancels planned offseason trip to South Korea
League runs into series of issues with local promoter
Coupang Play acquires LaLiga rights in South Korea
South Korean e-commerce company Coupang has taken a significant stride in its sports broadcasting ambitions by securing rights to the Spanish LaLiga in a five-year deal covering 2023-24 to 2027-28
Sportfive adds Gen.G to esports representation roster
The Sportfive agency has added to its esports representation portfolio by agreeing a multi-year strategic alliance with the Gen.G organisation
Fortinet expands presence in Korea with BMW Ladies Championship deal
Cybersecurity solutions company Fortinet has become the ‘Official Cybersecurity Partner’ of the BMW Ladies Championship, the co-sanctioned LPGA and LPGA of Korea Tour event.
The $2m (€2.03m)
Coupang Play acquires rights for NHL ice hockey
South Korean ecommerce and streaming company Coupang has acquired exclusive rights for NHL ice hockey in a deal covering the upcoming 2022-23 season
Kia unveiled as Under-17 Women’s World Cup automotive sponsor
South Korean carmaker Kia has been unveiled as the official automotive partner of the 2022 Fifa Under-17 Women’s World Cup in India.
Asia League Ice Hockey launches streaming service ahead of long-awaited return
Asia League Ice Hockey (ALH) has launched a streaming service ahead of its return this weekend
Football Australia withdraws from 2023 Asian Cup hosting rights race
Football Australia has withdrawn from the bidding process for the hosting rights to the 2023 AFC Asian Cup but maintains an interest in staging the 2026 AFC Women’s Asian Cup, the federation has announced.
MLB, MLBPA to stage Korea Series in November
MLB players to participate in their first games in South Korea since 1922
Shinsegae to build domed baseball stadium in Incheon
South Korean retailer and KBO League team owner Shinsegae Group plans to build a 20,000-seater domed baseball stadium in the city of Incheon
GEF tasks VSPN with developing esports events in China and South Korea
The Global Esports Federation (GEF) has appointed Shanghai-based esports solutions provider Versus Programming Network (VSPN) to support the development and staging of its events in China and South Korea