South Africa

Football
Sponsorship & Marketing

South Africa’s newly appointed minister of tourism, Patricia de Lille, has described the proposed sponsorship deal between SA Tourism and English Premier League club Tottenham Hotspur as “unlawful and…
Rugby Union
Sponsorship & Marketing

SA Rugby, governing body of South African rugby union, has agreed a new sponsorship deal with Chinese consumer electronics manufacturer Oppo
Rugby Union
Media

Rugby Europe, the administrative body for rugby union in Europe, has signed an exclusive media rights distribution deal with the Protocol Sports Marketing agency covering Asia, Oceania and South Africa
Netball
Sponsorship & Marketing

Insurance and investments company Vitality has strengthened its presence within netball by agreeing a deal to sponsor this year’s World Cup in Cape Town, South Africa.
Football
Sponsorship & Marketing

A South African parliamentary committee has sought to scrap a proposal by the country’s ministry of tourism to sponsor Premier League club Tottenham Hotspur.
Cricket
Licensing & Merchandising

Technology company FanCraze has signed on as the official digital collectibles partner of SA20, the new South African T20 cricket league which launches today (Tuesday)
Cricket
Sponsorship & Marketing

Cricket South Africa (CSA) has signed up gambling platform Betway as title sponsor of its new franchise league, SA20
Football
Media

South Africa’s Premier Soccer League has launched an invitation to tender for media rights across sub-Saharan Africa for all of its competitions for the period from 2024-25 to 2028-29.
Golf
Events

Jumeirah Golf Estates has agreed a 10-year contract extension that will see the DP World Tour’s season-ending tournament remain in Dubai, while the European golf organisation has strengthened its alliance w…
Football
Sponsorship & Marketing

Italian sportswear manufacturer Kappa has rekindled an association with Kaizer Chiefs by signing on as the South African Premier Soccer League club’s official technical sponsor and licensing partner, a…
Rugby Union
Sponsorship & Marketing

Italian sportswear brand Kappa has extended its sponsorship deal with European Professional Club Rugby (EPCR), organising body of the Champions Cup and Challenge Cup club competitions
Multiple Sports
Media

South African public-service broadcaster the SABC has launched an OTT streaming platform by taking over the service operated by telco Telkom
Multiple Sports
Events

South Africa’s major events bidding strategy is now focused on competitions featuring just one sport due to the wider infrastructure requirements for larger events, according to Sam Ramsamy, the honorary p…
Cricket
Media

Indian media group Viacom18 has finalised an agreement with Cricket South Africa for the exclusive digital and television rights to all international men’s and women’s matches in the country from 2024-25 to …
Basketball
Licensing & Merchandising

The National Basketball Association has further expanded its international reach by partnering with sportswear retailer Shesha to open the league's first retail store in Africa
Cricket
Sponsorship & Marketing

Dubai-based logistics company DP World has assumed naming rights to Johannesburg’s Wanderers Stadium, a home ground for South Africa’s national cricket team.
Multiple Sports
Media

South African public-service broadcaster the SABC has reported an improvement in its net loss for the 2021-22 financial year. The SABC stated that its net loss of ZAR201m ($11.08m/€11.4
Rugby Union
Sponsorship & Marketing

SA Rugby, governing body of South African rugby union, has rekindled a relationship with Nike, signing the US sportswear and equipment manufacturer as its new technical apparel provider from 2023