Italy
Everton suitor 777 seeks supporters’ cash for Genoa training centre
777 Partners, the Miami-based investment fund reportedly in talks to buy Premier League club Everton, has launched a supporters’ bond to raise money for a new training centre at Italian club Genoa.
Infront bolsters cycling portfolio with broad Tour of the Alps remit
Infront has struck an extensive five-year deal to commercialise the Tour of the Alps, the elite men's road cycling event on the second-tier UCI ProSeries
Inter poised to agree back-of-shirt U-Power deal
Inter Milan is poised to agree a back-of-shirt sponsorship deal with safety shoe and workwear company U-Power, filling the last piece of available inventory on its shirt
Crypto Casino Rollbit strikes first ever sponsorship deal with Napoli
SSC Napoli has agreed a two-year sponsorship deal with Rollbit, marking the first ever sports sponsorship deal agreed by the emerging crypto casino and exchange
United Rugby Championship lands on Sky Italia for first time
Sky Italia, the pay-television broadcaster, is to show the United Rugby Championship for the first time, after picking up rights for the next two seasons
De Siervo again touts Serie A broadcast platform amid rights impasse
Lega Serie A chief executive, Luigi De Siervo, has reiterated that broadcasters must meet the organisation’s valuation for its next cycle of domestic rights, adding that if a solution isn’t found it is “much more likely” that it will proceed with the launch of an in-house platform.
Serie A pirate sites targeted as regulator uses new fast blocking powers
The renewed clampdown against piracy in Italian football has commenced, with l'Autorità per le Garanzie nelle Comunicazioni (AGCOM), the country's regulator and competition authority for the communications …
Eurosport channels stay part of basic-tier DAZN package in multi-territory renewal
Sports content from Eurosport will continue to be available to all DAZN subscribers in Germany, Austria and Switzerland under the terms of a new sublicensing agreement
Women’s Serie A agrees six-figure free-to-air, international deals
Italian public-service broadcaster Rai has been awarded free-to-air rights to the Women’s Serie A while the more lucrative pay-TV package remains unsold and the international rights have once again been a…
Sky Italia moves quickly for Serie C pay-TV rights
Sky Italia has secured a wide-ranging package of exclusive pay-TV rights to Italian football’s Serie C across the 2023-24 and 2024-25 seasons.
Big fee uplifts for Saudi Pro League as multi-territory DAZN deal nears sign-off
DAZN, the international subscription sports streaming service, is closing in on a multi-territory agreement with the IMG agency over exclusive rights to the Saudi Pro League
FIGC report: Italian clubs still struggle with debt and structural weaknesses
Italian football has long-term structural problems and has yet to fully recover from the Covid-19 pandemic, according to the annual study of football finance published by the Italian Football Federation…
MFE’s H1 revenues remain stable, operating profit rises to €120.9m
MFE-MediaForEurope, the parent company of commercial broadcaster Mediaset, has posted consolidated net revenues of €1.37bn and operating profit of €120.9m for the first six months of 2023.
AS Roma agrees Asia-facing betting deal with 678.com
AS Roma has agreed a sponsorship deal with betting platform 678.com that will see the brand promoted on virtual pitch-side advertising boards in the Asia region
Italian regulator approves 30-minute blocking of illegal streams
Autorità per le Garanzie nelle Comunicazioni (AGCOM), the regulator and competition authority for the communications industry in Italy, has given the green light to block pirated websites within 30 minutes, …
Ebay tightens grip on Italian football with Women’s Serie A title sponsorship
US e-commerce platform eBay continues to build its presence in Italian football after being unveiled as the new title sponsor to the Serie A Femminile
Serie A rights sales on ice as bids still fall short
Bids for domestic media rights to Serie A from 2024-25 have been improved but remain below the €1bn ($1.1bn) per season sought by the Italian league, chief executive Luigi De Siervo has revealed.
DP World eyes global market as Ryder Cup Worldwide Partner
European Tour title sponsor DP World is strengthening its association with golf on the global stage by becoming a Ryder Cup Worldwide Partner – the top sponsorship tier for the event.