France

Football
Industry Moves

Yoann Godin, director of partnerships and global network at France’s Professional Football League (LFP), is joining Ligue 2 club Valenciennes as its new chief executive.
Football
Sponsorship & Marketing

Chinese electronic appliance company Hisense has extended its global sponsorship of French Ligue 1 club Paris Saint-Germain for another two years as it continues to use sport to increase brand awareness
Football
Media

Pay-television broadcaster Canal Plus has hailed the importance of the English Premier League to its audience, after retaining exclusive rights in France just as domestic rights to Ligue 1 are on the market
Football
Media

Pay-TV broadcaster beIN Sports has once again been forced to curtail some of its live football output in France because of legislation pertaining to online financial trading firm Plus500.
Football
Media

Details of the domestic invitation to tender for French football’s top two divisions were unveiled today (Tuesday) with league authorities hoping new five-year contract lengths and match scheduling can a…
Rugby Union
Media

France’s 27-13 win over New Zealand in the opening match of the 2023 Rugby World Cup generated record viewing figures in the host country, vindicating the move by commercial broadcaster TF1 to hold on t…
Football
Media

There will only be two packages on offer in the domestic media rights tender being launched by France’s Professional Football League (LFP) next week, it has emerged.
Handball
Sponsorship & Marketing

The French Handball Federation (FFHB) has announced Sportfive as its exclusive agency for sponsorship sales.
Football
Media

Jaume Roures, the president of Mediapro, has spoken publicly about the forthcoming domestic media rights tender being issued by France’s Professional Football League (LFP), less than three years after t…
Rugby Union
Events

Environmental group Greenpeace has condemned TotalEnergies’ sponsorship of the upcoming Rugby World Cup in France with the release of an animated video that depicts oil flooding the pitch at the Stade de France, the venue for the opening match of the tournament on September 8.
American Football
Media

NFL action will continue to be shown in France by beIN Sports after the pay-television broadcaster struck a new deal that allows it to show extra programming
Football
Sponsorship & Marketing

AS Monaco has agreed new sponsorship deals with global cruise line Royal Caribbean and fashion brand Teddy Smith
Football
Media

DAZN has entered the French market with live Ligue 1 coverage through a distribution deal with Canal Plus announced just one month before the launch of the league’s domestic tender for the next rights c…
Football
Sponsorship & Marketing

AS Monaco will use virtual advertising to activate a three-year sponsorship deal with betting firm 6686 covering the Asia region
Football
Sponsorship & Marketing

French Ligue 1 club Paris Saint-Germain has announced a new three-year global sponsorship deal with North African 'super app' Yassir
Football
Finance & Law

Qatar Sports Investments, the owner of Paris Saint-Germain, has held talks with US investment fund Arctos Sports Partners over the sale of a minority stake in the Ligue 1 club
Multiple Sports
Media

Vivendi-owned media group Canal Plus posted revenues of €2.96bn ($3.26bn) for the first half of 2023, a three-per-cent increase on the same period during 2022.
Football
Media

France’s Professional Football League (LFP) wants to give broadcasters the option of bidding for rights across five seasons when it issues its domestic tender on September 12.