Eastern Europe

Football
Media

Arena Sport has kept hold of an important local property in the Balkans after agreeing a five-season deal for rights to the top-tier football league and cup competition in Bosnia and Herzegovina
Football
Media

One of the opening matches of the new Polish Ekstraklasa season will be shown on YouTube in Poland, as talks between the league's domestic broadcaster Canal Plus and TVP have failed to produce a free-to-air…
Football
Sponsorship & Marketing

German power equipment manufacturer Stihl has agreed a one-season extension to its sponsorship of the Ekstraklasa, Polish football’s top tier.
Basketball
Media

United Media has further strengthened the basketball portfolio of its Balkans pay-television broadcaster, Sportklub, by agreeing a multi-year deal with the Asociación de Clubes Españoles de Baloncesto f…
Motorsport
Media

Multi-platform subscription broadcaster DAZN has acquired rights to the Deutsche Tourenwagen Masters, GT Masters and GT4 Germany touring cars series in eight markets
Football
Media

Setanta Sports, the pay-television broadcaster, has secured rights in a host of European and Asian countries to Game4Ukraine, the charity football match being played in London next month
Football
Sponsorship & Marketing

Polish bookmaker Superbet has become the shirt sponsor of Ekstraklasa side Lech Poznan in a three-year agreement
Football
Media

The Albanian Football Association (FSHF) has terminated a domestic broadcast rights agreement with streaming platform Oversport just one year into a three-season deal
Motorcycling
Media

United Media has extended its exclusive MotoGP media rights in the Balkans as part of a new “multi-year” agreement with the motorcycling championship.
Football
Media

Setanta Sports has acquired exclusive Fifa Women's World Cup rights in nine countries across the Eurasia region, SportBusiness has learned
Baseball
Media

Base Sport, the Switzerland-based commercial arm of the World Baseball Softball Confederation (WBSC), has been tasked with distributing broadcast rights to the Mexican Baseball League (LMB) in Eastern…
Mixed Martial Arts
Sponsorship & Marketing

The Ultimate Fighting Championship has signed up Betclic, the online gambling and sports betting operation, as its 'Official Betting Partner' in France, Poland and Portugal
Football
Governance

Shakhtar Donetsk CEO Sergei Palkin, one of Ukraine's most outspoken sports administrators on the Russian invasion, has slammed the approaches taken by two of global sport’s biggest organisations, claiming t…
Boxing
Governance

International Olympic Committee members today (Thursday) voted overwhelmingly in favour of excluding the International Boxing Association (IBA) from the Olympic Movement, following four years of governance…
Football
Sponsorship & Marketing

The Polish Football Association (PZPN) has laid out plans to increase its commercial revenues by 30 per cent over the next four years, with a particular focus given to opportunities in the sponsorship…
Ice Hockey
Host Broadcast & Production

Sportway Media Group (SMG) has agreed a deal with the Latvian Hockey Federation (LHF), the automated production and live streaming firm's first agreement in a Baltic country
Golf
Media

Polish media group MWE Networks has agreed a rescue deal for Golf Channel Polska, a platform operated under licence from NBCUniversal, owners of Golf Channel in the US
Football
Media

Ukrainian Premier League (UPL) clubs are close to a unanimous agreement to formulate a centralised broadcast rights pool, after factions broke out in the 2022-23 season causing the domestic deal with Setanta…