Cricket audiences encourage Daraz to target bigger sports and entertainment platform

Kevin McCullagh

September 18, 2022

Share:

Link copied to clipboard

ICC Men's T20 World Cup match between Pakistan and Scotland at Sharjah Cricket Stadium on November 07, 2021. (Photo by Alex Davidson/Getty Images)

Shopping app Daraz has been taking a unique approach to combining sport and ecommerce in Pakistan and other South Asian markets.

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here

Alibaba-owned Daraz leverages cricket to power emerging e-commerce platform

16 Jun 2021

"Never underestimate beIN Sports": Apac chief Kerr sets out long-term ambitions in region

29 Aug 2022

Foxtel chief Delany says Australian sports must embrace entrepreneurialism to thrive

11 Apr 2022

How secondary ticketing is helping to fire up the NFL's global growth

27 Oct 2023

From our partners

Mitesh Mehta on the growth of NBC Sports Next

28 Mar 2022