National Basketball Association (NBA)

Basketball
Sponsorship & Marketing

The National Basketball Association has announced a multi-year sponsorship deal with footwear and apparel retailer Foot Locker that makes the brand an official marketing partner in the US
Multiple Sports
Technology

Technology and entertainment company Cosm and pay-TV broadcaster TNT Sports have announced a multi-year deal for Cosm to produce and present live sporting events from TNT in immersive 8K+ at its planned…
Basketball
Sponsorship & Marketing

The National Basketball Association and Skims have announced a multi-year sponsorship agreement that makes Skims, the shapewear brand, the official underwear partner of the NBA, Women’s National Basketball A…
Basketball
Media

Spectrum SportsNet, the regional sports network (RSN) that airs Los Angeles Lakers National Basketball Association games and content, has announced its first direct-to-consumer (D2C) streaming subscription…
Basketball
Sponsorship & Marketing

The National Basketball Association and Women's National Basketball Association have announced a multi-year sponsorship agreement with fitness brand Peloton
Basketball
Sponsorship & Marketing

The National Basketball Association and cognac brand Hennessy have announced a multi-year extension of their global marketing partnership
Basketball
Media

The National Basketball Association's Utah Jazz has announced it will work with cloud video company Kiswe to launch the team's first-ever direct-to-consumer (D2C) offering following its exit from the AT&T…
Basketball
Industry Moves

Ralph Rivera, the experienced media executive, is to step down as managing director of NBA Europe and Middle East (EME) at the end of this month, it was announced today (Wednesday)
Basketball
Governance

National Basketball Association commissioner Adam Silver has said that he does not anticipate sovereign wealth funds controlling ownership of an NBA franchise "in the foreseeable future"
Basketball
Events

The National Basketball Association has announced a first-ever In-Season Tournament, tipping off November 3 and running through December 9
Basketball
Governance

The National Basketball Association has shed further light on the creation of an annual in-season tournament following the official signing of the league’s new collective bargaining agreement (CBA).
Basketball
Media

The Utah Jazz of the National Basketball Association will have their games broadcast on local, over-the-air television station KJZZ and a subscription streaming service as the team moves away from the…
Basketball
Finance & Law

Michael Jordan is selling his majority stake in the National Basketball Association's Charlotte Hornets to an investor group led by financiers Gabe Plotkin and Rick Schnall for a reported $3bn (€2.74bn).
Basketball
Media

The National Basketball Association's playoffs averaged 5.47 million viewers across ABC, ESPN, and TNT, making them the most-watched playoffs in the past five years
Basketball
Finance & Law

National Basketball Association commissioner Adam Silver has said that no Saudi investment fund has made a push for NBA team ownership stakes
Basketball
Media

Brazilian media group Globo is to stop showing National Basketball Association matches on its pay-TV channel SporTV
Basketball
Sponsorship & Marketing

The National Basketball Association has announced that Michelob Ultra will be the exclusive and worldwide official beer partner of the NBA, WNBA, NBA G League, NBA 2K League, USA Basketball, and Basketball…
Basketball
Sponsorship & Marketing

Abu Dhabi-based investment and holding company ADQ has signed a wide-ranging deal with the National Basketball Association (NBA), through which it will serve as the presenting partner of this year’s p…